March 14, 2026
When the Story Breaks, Who Tells It First? Lessons from Dubai
What Dubai’s first 48 hours under fire teach us about crisis communications, narrative control, and the brand that was built on the promise of safety.
October 16, 2025
When the Product Is the Problem: Can political crisis communications ever work?
Earlier in this blog, we spent some time with Domino’s Pizza. The story, if you remember it, is about a company whose product had become a genuine embarrassment, whose customers compared its food to cardboard, and which decided, against every…
July 6, 2023
When Chocolate, Music and Charity Created Magic: The PR Fairytale of 2023
Once upon a time, in the not-so-distant year of 2023, a trio of unlikely heroes walked into a bar —ok, ok!— they teamed up to create a PR campaign that had everyone talking —and buying chocolate bars. Say hello to…